Selfridges London - Summer of Sound Window

Selfridges commissioned me to design and paint one of their iconic Oxford Street windows as part of their Summer of Sound campaign, which launched in-store on July 7th (2025).

The concept was to capture the spirit of jazz music with a modern twist, using a vibrant, summery colour palette. The final piece was painted directly onto tarpaulin stretched across five custom-built frames, the tallest measuring 2.7m x 1m, with the total window spanning 5 metres in width.

Watch Selfridges’ video on @theofficialselfridges Instagram.


Artwork for Selfridges window, July 2025, 400 Oxford St, London W1A 1AB, United Kingdom | Video credits: Giada Maestra


Photo courtesy of: Andrew Meredith





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© 2025 by Giada Maestra. All Rights Reserved.